Chef Logo

Challenge

Create a personal chef logo with dark, neutral colors without using the typical chef/food related objects, e.g. chef hats and eating utensils.

Question to client: How would you like to be perceived by others?

Client’s answer: “Clean. Simple (but different). Professional.”  [Paul’s Kitchen represents chicken with chocolate drizzle as opposed fried chicken .]

Outcome

A clean, simple but creative logo

The base of the logo is anchored by an abstract plate encompassing the name “Paul’s Kitchen” which is displayed in a custom, hand drawn typeface. Drizzles stand in for the apostrophe and the dot over the “i”.

Services

Logo design ・Business card design ・Menu design ・eCommerce (shop) development and design ・PayPal integration


Logo as seen on client’s website


Business Card

Smooth matte, full color business card with raised spot UV to accentuate the name, interpuncts and drizzle in the

 Application of Logo

Logo embroidered on chef coat

 


Logo applied to shirt design displayed on client’s online shop.


Embedded catering menu displayed on client’s website.